News & views
21Jun '16
AI: no more silk purses from sows ears? (first published in Professional Marketing)
Artificial intelligence, or rather ‘applied intelligence’ is one of the hot topics for conferences in 2016, but what are the benefits of law firms using real time data analysis to support marketing claims of excellence?
- AI & big data
- Law firm directories
- Marketing strategy
- Law firm marketing
- Legal market research
02Jun '16
Outsourcing your law firm marketing activities (first published in the Internet Newsletter for Lawyers)
As law firms are becoming increasingly confident in the use of outsourcing, what are the benefits of outsourcing the marketing of a law firm to an external provider?
- Law firm marketing
- Marketing strategy