News & views
19Jun '17
Crunch time: Artificial intelligence and objective analysis
The 2016 Competition and Markets Authority (CMA) report found that ‘the legal services sector is not working well for individual consumers and small businesses.'
- Legal market research
- AI & big data
- Internet search results
15Jun '17
Avoiding complaints through mystery shopping
In this article, first published in The Look Out, Sue Bramall and James Brindley of TLO Risk Services look at how mystery shopping can reduce the risk of client complaints, the areas in which law firms tend to receive most complaints, and other improvements that might be identified by a mystery shopping exercise.
- Marketing strategy
- Legal market research
14Jun '17
Psst - how much is your marketing budget? (first published in ILFM Magazine)
Sue Bramall outlines the key considerations when setting your annual marketing budget.
- Marketing strategy
- Marketing budgets