Relax, develop your own writing style
29th July 2016
Any lawyer can write about the law. Remember that most readers do not want to become an expert in the law. They simply want to know if it affects them or their business and how, as well as what the risks are if they do not act accordingly.
Unless you have a unique niche, there may be several other articles on the same subject on the internet. The author that a client is most likely to call on is the one that addresses their concerns in a language and style that they feel comfortable with.
A useful exercise is to compare one of your article with others on the same topic? What can you learn from other writers’ style, approach and structure?
Let your personality shine through.
Do not be afraid to express an opinion.
Remember: you are unlikely to be the only expert on this subject. How does your writing style compare to your competitors?
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