Solicitors’ websites need regular fresh legal content

3rd October 2012

Fresh legal content is essential if each solicitor or department wishes to be perceived as an expert in their field. Website visitors who have no existing relationship with a firm are very likely to visit more than one website. How does yours compare with competitors locally or in the same area of specialism?

RSS feeds might be useful for giving your site an air of “fresh content”, but as this content is not original and may be displayed on many other law firm websites, it is worthless in the eyes of Google whose algorithm looks for unique content in the same way that A level examiners look for plagiarism.

Berners Legal Marketing provides high quality original legal content on an exclusive basis. This may be a bespoke thought leadership feature or a short success story such as a corpotarate transaction or a successful piece of litigation.

For further information contact Anjali Moss on 01782 859 995.