Sue Bramall presents webinar on cross-selling legal services for Law Society Law Management Section
22nd September 2017
Sue Bramall is joining forces with former Pinsents colleague Simon McNidder to present a webinar for the Law Society, Law Management Section entitled: Cross-selling legal services - Maximising the lifetime value of your clients
The webinar will be broadcast at lunchtime on 3 October 2017, and will cover:
- What is (and isn’t) cross selling
- Is it professional?
- Types of cross-selling
- Know your client
- Manage that information
- Know your colleagues’ services
- Keys to success
For more information on the webinar click here.
Simon McNidder joined the law firm Pinsent Curtis (now Pinsent Masons), in 2000 to manage their marketing database. He reduced 50 mailing lists into one and built a powerful, segment-able information resource, which yielded immediate benefits. Pinsents merged three times in the next four years, which required a merging of data and users each time. Simon now runs a specialist consultancy called Database First Aid Ltd and helps professional firms to make the most of their client data.
Sue Bramall is the founder of Berners Marketing Ltd, and a member of the Law Consultancy Network.
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