News & views

Sending bulk emails? The ICO issues new guidance with words of warning

Are you sending out bulk emails to clients or prospects? If so, you should proceed with caution and take note of the ICO’s new guidance.

AI & big data
Contact data
GDPR
Law firm marketing
Legal newsletters
Lawyer marketing

Salesforce CRM upgrade for legal content marketing experts

Read the case study on our Salesforce CRM upgrade to accommodate the growing number of legal content subscriptions.

Contact data
Knowledge management
Law firm marketing
Legal content
Team
Time management

Podcast: Law firm marketing to clients during the coronavirus pandemic

In a podcast for The Law Society Law Management Section, Fariha Butt of Saracens Solicitors interviewed Sue Bramall on the subject of client communications and how to manage your marketing to achieve your objectives during the pandemic.

Content strategy
Contact data
Law Consultancy Network
Law firm marketing
Legal newsletters
Marketing plans
Time management
Marketing strategy
Team

24May '19

Covering broccoli with cheese sauce - why do lawyers need to be bribed or threatened to embrace CRM?

After legal expertise, client relationships are surely a lawyers most valuable asset – and yet managing that information is often given scant attention.

Law firm marketing
Contact data
Legal market research

22Sep '17

Sue Bramall presents webinar on cross-selling legal services for Law Society Law Management Section

Sue Bramall is joining forces with former Pinsents colleague Simon McNidder to present a webinar for the Law Society, Law Management Section entitled: Cross-selling legal services - Maximising the lifetime value of your clients

Marketing strategy
Contact data

16Aug '16

Cross selling – not for the faint hearted: a strategic approach to cross-selling private client services

How often does any client of your firm walk out of the door without a will, or without anyone knowing if they have a will or a power of attorney? How often has one of your firm’s clients instructed another private client lawyer that ‘they just happened to meet’ because they did not know that you offered a particular service?

Contact data
Law firm marketing
Marketing strategy

01Jul '15

How do you value your contacts? (first published in the Internet Newsletter for Lawyers)

Sue Bramall explains the importance of client data management and how to use it effectively in your law firm.

Contact data
Marketing strategy