News & views
14Feb '24
Does your law firm marketing team have a digital housekeeping plan?
Your law firm probably has an inventory of all the technology hardware you have purchased, and a calendar of key dates, such for your insurance renewal – but are you quite so diligent with the housekeeping of digital assets, especially those which form part of your brand value?
- E-marketing
- GDPR
- Knowledge management
- Law Consultancy Network
- Law firm marketing
- Law firm start-ups
- Law firm websites
- Lawyer marketing
- Marketing budgets
- Marketing plans
- Marketing strategy
- Time management
13Aug '23
20 ways to maximise the benefit from legal marketing blogs – free download
The legal marketing team at Berners Marketing has created a handy list of 20 tips and recommendations to help you get the most out of your legal content.
- Content strategy
- E-marketing
- Internet search results
- Law firm marketing
- Law firm websites
- Lawyer marketing
- Legal content
- Marketing plans
- Marketing strategy
30Nov '20
Lawyer marketing – what skills do you need?
Having been working in professional services for a few decades, I can remember the days when lawyers and accountants would declaim “I didn’t train to become an account/solicitor to have to do marketing or sales.”
- Time management
- E-marketing
- Lawyer marketing
20Nov '20
Does ‘perfection paralysis’ hinder lawyer marketing?
Do you have a case of ‘perfection paralysis’? Our latest blog outlines 10 ways to prevent your marketing and business development ideas getting stuck.
- Law firm marketing
- Marketing plans
- Marketing strategy
- E-marketing
- Lawyer marketing
19Mar '20
COVID-19 – Law firm marketing checklist and resources – 18 March 2020
We have pulled together a simple checklist for law firms to run through regarding their marketing communications around the coronavirus (COVID-19) – and are happy to share this with you.
- Content strategy
- GDPR
- E-marketing
- Knowledge management
- International
- Law firm marketing
- Law firm websites
- Legal content
- Marketing plans
19Mar '20
Coronavirus - statements from legal regulators and key legal organisations
We have collated a list of the key coronavirus advice pages related to the main legal practice areas.
- E-marketing
- Content strategy
- GDPR
- International
- Law firm marketing
- Law firm websites
- Legal content
- Marketing plans
01Oct '13
Making the most of email newsletters for lawyers
If your law firm is planning an email newsletter to promote the expertise of your lawyers, then how can you ensure that you will get the best return on investment?
- E-marketing
05Jul '07
Effective e-marketing - don’t get blacklisted with viagra (first published in Managing for Success, July 07)
Modern emailing solutions allow you to create, personalise and send branded electronic mailers, invitations and surveys as part of your marketing communications programme.
- E-marketing