News & views
09Jul '24
How to avoid the pitfalls of 'greenwashing' claims (First published in Managing for Success)
The Law Society has published its guidance on the impact of climate change on solicitors and it includes warnings on the perils of greenwashing. Sue Bramall looks at the challenges for law firms and their marketing teams.
- International
- Knowledge management
- Law Consultancy Network
- Lawyer marketing
- Law firm websites
- Law firm start-ups
- Law firm marketing
- Legal awards (UK)
- Legal newsletters
- Marketing plans
- Marketing strategy
- Team
14Feb '24
Does your law firm marketing team have a digital housekeeping plan?
Your law firm probably has an inventory of all the technology hardware you have purchased, and a calendar of key dates, such for your insurance renewal – but are you quite so diligent with the housekeeping of digital assets, especially those which form part of your brand value?
- E-marketing
- GDPR
- Knowledge management
- Law Consultancy Network
- Law firm marketing
- Law firm start-ups
- Law firm websites
- Lawyer marketing
- Marketing budgets
- Marketing plans
- Marketing strategy
- Time management
01Mar '23
Generating profits from a subscription business while you sleep
How can you profit from a subscription business? Drawing on her own experience of building the Berners Legal Content Library subscription service, Sue highlights the importance of improving the effectiveness of business processes in order to handle growth.
- Team
- Time management
- Marketing plans
- Marketing strategy
- Knowledge management
- IDAHO workflow
- Lawyer marketing
10Jan '23
Salesforce CRM upgrade for legal content marketing experts
Read the case study on our Salesforce CRM upgrade to accommodate the growing number of legal content subscriptions.
- Contact data
- Knowledge management
- Law firm marketing
- Legal content
- Team
- Time management
30Sep '21
Launch of our law firm marketing toolkit - rebranding checklist
Our handy checklist will streamline planning your rebrand strategy and make sure that nothing important gets missed, whether your firm is undergoing a full rebrand or simply refreshing its look with a new logo.
- Knowledge management
- Law Consultancy Network
- Law firm marketing
- Law firm mergers
- Law firm start-ups
- Law firm websites
- Marketing plans
- Marketing strategy
21Sep '21
Tech lawyers can learn from Microsoft as it wipes non-inclusive language
A report by UK Finance, EY and Microsoft highlights terms which may infer a level of racial bias or discrimination, and some alternatives.
- Diversity & inclusion
- Editorial Style Guides
- Knowledge management
- Law firm marketing
- Legal content
- Legal writing tips
02Jul '21
In brief – what your legal copywriter needs to know
Law firm marketing consultant Sue Bramall outlines what your legal copywriter needs to know before we can agree a brief and provide a cost.
- Content strategy
- Internet search results
- Knowledge management
- Law firm marketing
- Law firm websites
- Legal content
- Legal newsletters
- Legal writing tips
25Jun '21
Could ‘design thinking’ take legal content marketing to a new level?
Sue Bramall explains how taking a ‘design thinking’ approach when planning your legal content marketing can help to better understand client needs and communicate effectively.
- AI & big data
- Content strategy
- Knowledge management
- Law Consultancy Network
- Law firm marketing
- Law firm websites
- Legal content
- Marketing strategy
- Legal writing tips
09Apr '21
Law firm marketing plans - Firmwide v Practice v Sector v Client?
How many marketing plans does a law firm need? How long should they be? How do you make a marketing plan translate into action and then results?
- Diversity & inclusion
- Knowledge management
- Law Consultancy Network
- Law firm marketing
- Law firm mergers
- Law firm start-ups
- Legal market research
- Marketing budgets
- Marketing plans
- Marketing strategy
- Time management