News & views
09Jul '24
How to avoid the pitfalls of 'greenwashing' claims (First published in Managing for Success)
The Law Society has published its guidance on the impact of climate change on solicitors and it includes warnings on the perils of greenwashing. Sue Bramall looks at the challenges for law firms and their marketing teams.
- International
- Knowledge management
- Law Consultancy Network
- Lawyer marketing
- Law firm websites
- Law firm start-ups
- Law firm marketing
- Legal awards (UK)
- Legal newsletters
- Marketing plans
- Marketing strategy
- Team
14Feb '24
Does your law firm marketing team have a digital housekeeping plan?
Your law firm probably has an inventory of all the technology hardware you have purchased, and a calendar of key dates, such for your insurance renewal – but are you quite so diligent with the housekeeping of digital assets, especially those which form part of your brand value?
- E-marketing
- GDPR
- Knowledge management
- Law Consultancy Network
- Law firm marketing
- Law firm start-ups
- Law firm websites
- Lawyer marketing
- Marketing budgets
- Marketing plans
- Marketing strategy
- Time management
30Sep '21
Launch of our law firm marketing toolkit - rebranding checklist
Our handy checklist will streamline planning your rebrand strategy and make sure that nothing important gets missed, whether your firm is undergoing a full rebrand or simply refreshing its look with a new logo.
- Knowledge management
- Law Consultancy Network
- Law firm marketing
- Law firm mergers
- Law firm start-ups
- Law firm websites
- Marketing plans
- Marketing strategy
09Apr '21
Law firm marketing plans - Firmwide v Practice v Sector v Client?
How many marketing plans does a law firm need? How long should they be? How do you make a marketing plan translate into action and then results?
- Diversity & inclusion
- Knowledge management
- Law Consultancy Network
- Law firm marketing
- Law firm mergers
- Law firm start-ups
- Legal market research
- Marketing budgets
- Marketing plans
- Marketing strategy
- Time management
23Feb '18
Learning from failure: even unsuccessful legal innovations have payoffs (first published in The Law Society Gazette)
The legal profession has seen more than a few failures in recent years. Sue Bramall looks at ways in which law firms can learn to embrace failure as an opportunity to grow your business
- Law firm start-ups