News & views
12Dec '24
'Find and replace' these family law acronyms
The excessive use of acronyms can be ‘a significant impediment to communication’ and rarely enhance the reader experience. Sue Bramall recaps the differences between an abbreviation, acronym and initialism.
- Content strategy
- Law firm marketing
- Legal content
- Legal writing tips
- Legal newsletters
06Jun '24
Five ways to fine tune your legal copywriting
Good legal copywriting faces the challenge of balancing legal accuracy with plain English and commerciality. We share our advice on how to improve your legal copywriting, to ensure you become an editor’s go-to expert.
- Content strategy
- Internet search results
- Law firm websites
- Legal content
- Legal writing tips
- Marketing strategy
14Jan '24
Chat GPT and generative AI: eight questions the ICO recommend you should ask
The ICO is warning that ChatGPT carries with it a range of concerning legal issues,
- AI & big data
- Legal content
- Law firm marketing
07Nov '23
ASA warns of misleading advertising to older people
The Advertising Standards Authority has warned against misleading advertising to older people.
- Law firm marketing
- Legal content
- Content strategy
- Diversity & inclusion
28Aug '23
Sharing the lessons of the Luqmani Thompson law firm rebrand
Luqmani Thompson worked with Berners Marketing to carry out a rebrand and launch a new website. Managing Partner Sally Thompson and Sue Bramall share their step-by-step approach to the project and their tips for other law firm leaders embarking on a similar project.
- Law Consultancy Network
- Law firm marketing
- Law firm websites
- Lawyer marketing
- Legal content
- Marketing budgets
- Marketing plans
- Marketing strategy
- Photography
- Team
- Time management
13Aug '23
20 ways to maximise the benefit from legal marketing blogs – free download
The legal marketing team at Berners Marketing has created a handy list of 20 tips and recommendations to help you get the most out of your legal content.
- Content strategy
- E-marketing
- Internet search results
- Law firm marketing
- Law firm websites
- Lawyer marketing
- Legal content
- Marketing plans
- Marketing strategy
02Jul '23
Pricing transparency regulations - are you up to date?
The Law Society has produced updated guidance on compliance with the SRA's pricing transparency rules:
- Team
- Legal content
- Lawyer marketing
- Law firm websites
29May '23
Climate change and the perils of greenwashing for law firm marketing teams
The Law Society has published its guidance on the impact of climate change on solicitors (following on from its Climate Change Resolution in 2021) and it includes some interesting warnings on the perils of greenwashing.
- Law firm marketing
- Law firm websites
- Content strategy
- Legal content
- Team
10Jan '23
Salesforce CRM upgrade for legal content marketing experts
Read the case study on our Salesforce CRM upgrade to accommodate the growing number of legal content subscriptions.
- Contact data
- Knowledge management
- Law firm marketing
- Legal content
- Team
- Time management