News & views
09Jul '24
How to avoid the pitfalls of 'greenwashing' claims (First published in Managing for Success)
The Law Society has published its guidance on the impact of climate change on solicitors and it includes warnings on the perils of greenwashing. Sue Bramall looks at the challenges for law firms and their marketing teams.
- International
- Knowledge management
- Law Consultancy Network
- Lawyer marketing
- Law firm websites
- Law firm start-ups
- Law firm marketing
- Legal awards (UK)
- Legal newsletters
- Marketing plans
- Marketing strategy
- Team
15Sep '23
Sending bulk emails? The ICO issues new guidance with words of warning
Are you sending out bulk emails to clients or prospects? If so, you should proceed with caution and take note of the ICO’s new guidance.
- AI & big data
- Contact data
- GDPR
- Law firm marketing
- Legal newsletters
- Lawyer marketing
20Jun '22
Changing language in family law (and a marketing checklist) for no-fault divorce
With the new law which introduces no-fault divorce comes a new set of jargon for family lawyers.
- Content strategy
- Diversity & inclusion
- Editorial Style Guides
- Law firm marketing
- Law firm websites
- Lawyer marketing
- Legal content
- Legal newsletters
- Legal writing tips
12May '22
NHS ‘inclusive language’ content style guide useful for law firm marketing
NHS ‘inclusive language’ content style guide useful for law firm marketing especially for personal injury and private client services.
- Content strategy
- Diversity & inclusion
- Editorial Style Guides
- Law firm marketing
- Law firm websites
- Lawyer marketing
- Legal content
- Legal newsletters
- Legal writing tips
02Jul '21
In brief – what your legal copywriter needs to know
Law firm marketing consultant Sue Bramall outlines what your legal copywriter needs to know before we can agree a brief and provide a cost.
- Content strategy
- Internet search results
- Knowledge management
- Law firm marketing
- Law firm websites
- Legal content
- Legal newsletters
- Legal writing tips
05Feb '21
How to find and choose the right legal copywriter
What should you look for in a good legal copywriter and how do you find and select one to work with?
- Content strategy
- Internet search results
- Law firm marketing
- Law firm websites
- Legal content
- Legal newsletters
- Marketing plans
- Legal writing tips
22Jan '21
A formula for writing legal content on case law
Inspired by an article by content writing expert Bryan Garner, Sue Bramall outlines the best formula for writing legal content on case law.
- Content strategy
- Law firm marketing
- Legal newsletters
- Legal content
- Law firm websites
- Knowledge management
- Legal writing tips
09Oct '20
Humanity in legal content writing – don’t lose sight of the person you are writing about or writing for
Inspired by an article entitled ‘Relearning to write after Law School Buried my Voice’ by New York women’s rights lawyer @Akhila Kolisetty Sue Bramall’s latest blog explores how you can keep the human dimension in your legal copywriting and bring it to life.
- Content strategy
- Law firm marketing
- Law firm websites
- Legal content
- Legal newsletters
- Legal writing tips
17Jul '20
Podcast: Law firm marketing to clients during the coronavirus pandemic
In a podcast for The Law Society Law Management Section, Fariha Butt of Saracens Solicitors interviewed Sue Bramall on the subject of client communications and how to manage your marketing to achieve your objectives during the pandemic.
- Content strategy
- Contact data
- Law Consultancy Network
- Law firm marketing
- Legal newsletters
- Marketing plans
- Time management
- Marketing strategy
- Team