News & views
14Feb '24
Does your law firm marketing team have a digital housekeeping plan?
Your law firm probably has an inventory of all the technology hardware you have purchased, and a calendar of key dates, such for your insurance renewal – but are you quite so diligent with the housekeeping of digital assets, especially those which form part of your brand value?
- E-marketing
- GDPR
- Knowledge management
- Law Consultancy Network
- Law firm marketing
- Law firm start-ups
- Law firm websites
- Lawyer marketing
- Marketing budgets
- Marketing plans
- Marketing strategy
- Time management
28Aug '23
Sharing the lessons of the Luqmani Thompson law firm rebrand
Luqmani Thompson worked with Berners Marketing to carry out a rebrand and launch a new website. Managing Partner Sally Thompson and Sue Bramall share their step-by-step approach to the project and their tips for other law firm leaders embarking on a similar project.
- Law Consultancy Network
- Law firm marketing
- Law firm websites
- Lawyer marketing
- Legal content
- Marketing budgets
- Marketing plans
- Marketing strategy
- Photography
- Team
- Time management
13May '21
Hungary Legal Fest 2021: Is the UK a good model for legal marketing?
On 13 May Sue participated in Hungary’s Legal Fest 2021 and discussed legal marketing and the growth of ‘alternative’ legal businesses in the UK with Mátyás Környei of Erdős | Katona.
- International
- Marketing strategy
- Marketing budgets
- Law firm marketing
09Apr '21
Law firm marketing plans - Firmwide v Practice v Sector v Client?
How many marketing plans does a law firm need? How long should they be? How do you make a marketing plan translate into action and then results?
- Diversity & inclusion
- Knowledge management
- Law Consultancy Network
- Law firm marketing
- Law firm mergers
- Law firm start-ups
- Legal market research
- Marketing budgets
- Marketing plans
- Marketing strategy
- Time management
06Jul '20
Great legal content #2 – Fresh herbs or dried? How much does quality cost in legal copywriting?
If you are wondering how much it will cost to have some legal content produced for a newsletter or copywriting for a new law firm website, then do not just look at the headline price.
- Content strategy
- Knowledge management
- Law firm websites
- Law firm marketing
- Legal content
- Marketing budgets
14Jun '17
Psst - how much is your marketing budget? (first published in ILFM Magazine)
Sue Bramall outlines the key considerations when setting your annual marketing budget.
- Marketing strategy
- Marketing budgets