News & views
09Jul '24
How to avoid the pitfalls of 'greenwashing' claims (First published in Managing for Success)
The Law Society has published its guidance on the impact of climate change on solicitors and it includes warnings on the perils of greenwashing. Sue Bramall looks at the challenges for law firms and their marketing teams.
- International
- Knowledge management
- Law Consultancy Network
- Lawyer marketing
- Law firm websites
- Law firm start-ups
- Law firm marketing
- Legal awards (UK)
- Legal newsletters
- Marketing plans
- Marketing strategy
- Team
14Feb '24
Does your law firm marketing team have a digital housekeeping plan?
Your law firm probably has an inventory of all the technology hardware you have purchased, and a calendar of key dates, such for your insurance renewal – but are you quite so diligent with the housekeeping of digital assets, especially those which form part of your brand value?
- E-marketing
- GDPR
- Knowledge management
- Law Consultancy Network
- Law firm marketing
- Law firm start-ups
- Law firm websites
- Lawyer marketing
- Marketing budgets
- Marketing plans
- Marketing strategy
- Time management
04Oct '23
Measure for measure (First published in Managing for Success - updated 2023)
Knowing which marketing activities work best is key to efficient business development activity for law firms.
- Marketing strategy
- Marketing plans
28Aug '23
Sharing the lessons of the Luqmani Thompson law firm rebrand
Luqmani Thompson worked with Berners Marketing to carry out a rebrand and launch a new website. Managing Partner Sally Thompson and Sue Bramall share their step-by-step approach to the project and their tips for other law firm leaders embarking on a similar project.
- Law Consultancy Network
- Law firm marketing
- Law firm websites
- Lawyer marketing
- Legal content
- Marketing budgets
- Marketing plans
- Marketing strategy
- Photography
- Team
- Time management
13Aug '23
20 ways to maximise the benefit from legal marketing blogs – free download
The legal marketing team at Berners Marketing has created a handy list of 20 tips and recommendations to help you get the most out of your legal content.
- Content strategy
- E-marketing
- Internet search results
- Law firm marketing
- Law firm websites
- Lawyer marketing
- Legal content
- Marketing plans
- Marketing strategy
01Mar '23
Generating profits from a subscription business while you sleep
How can you profit from a subscription business? Drawing on her own experience of building the Berners Legal Content Library subscription service, Sue highlights the importance of improving the effectiveness of business processes in order to handle growth.
- Team
- Time management
- Marketing plans
- Marketing strategy
- Knowledge management
- IDAHO workflow
- Lawyer marketing
12Nov '21
Is diversity & inclusion more than skin deep in your law firm’s brand?
Sue Bramall explains why commitment to diversity and inclusion must be embedded within a law firm’s culture and championed by staff at all levels.
- Diversity & inclusion
- Law firm marketing
- Law firm websites
- Marketing plans
- Marketing strategy
30Sep '21
Launch of our law firm marketing toolkit - rebranding checklist
Our handy checklist will streamline planning your rebrand strategy and make sure that nothing important gets missed, whether your firm is undergoing a full rebrand or simply refreshing its look with a new logo.
- Knowledge management
- Law Consultancy Network
- Law firm marketing
- Law firm mergers
- Law firm start-ups
- Law firm websites
- Marketing plans
- Marketing strategy
09Apr '21
Law firm marketing plans - Firmwide v Practice v Sector v Client?
How many marketing plans does a law firm need? How long should they be? How do you make a marketing plan translate into action and then results?
- Diversity & inclusion
- Knowledge management
- Law Consultancy Network
- Law firm marketing
- Law firm mergers
- Law firm start-ups
- Legal market research
- Marketing budgets
- Marketing plans
- Marketing strategy
- Time management