Law firm marketing toolkit - rebranding checklist

‘Unless you have a rigorous process for eradicating all instances of the old branding, you will find it popping up for many years to come.’

Amid all the excitement of planning a rebrand or commissioning a new corporate identity, it can be easy to overlook some of the many offline or digital channels and marketing materials that will need to be updated.

Most law firms will be registered with numerous societies, either in the name of the firm or individual lawyers. Unless you have a rigorous process for eradicating all instances of the old branding, you will find it popping up for many years to come.

Having launched numerous law firms and introduced many new brands for solicitors, we have collated a list of 12 areas that need to be reviewed during a law firm rebrand, which we are happy to share.