Legal case studies and success stories
Case studies and success stories are undoubtedly the most effective way for lawyers to demonstrate their expertise and their ability to help clients in real life situations.
They explain how the lawyer’s advice and support benefited the client and added value in a way that clients find easy to understand and relate to.
Whatever the size of your law firm, if your lawyers are doing great work, you will have success stories and case studies to share.
Why not let our team of qualified and experienced legal authors help to shine a brighter light on your expertise?
Unique content
Success stories and case studies are particularly valuable content for your website because they are unique to you and the services you wish to promote.
This unique content is highly attractive to internet search engines, and can really make a difference for some of those hardto-
reach keywords.
Success stories
These tend to be short articles (300 to 500 words) outlining how one of your lawyers has helped a client. For example a corporate transaction, setting up a new business, a significant claim settlement, avoiding a problem or reducing a risk. These are often anonymous, but can include identification details if a client is willing.
Case studies
These are longer pieces of content, as they usually include background on the client and their legal requirements. Although they may be anonymous, more often than not these are done in cooperation with the client.
For the business client who is glad to get some free publicity, it is a fantastic way to add value and strengthen your relationship.